Personal Branding: Guest lecture
Mr. Nikhil Kulkarni
The vision of Darwin Tech: As the power of the Internet enables people to know about any new place at the click of a button, instantly look up and book travel-related services (Hotels, Cabs, etc.); the travel industry is grappling with the rise of this Silent traveler. How does the travel agent fraternity add value in this age of the empowered customer - the silent traveler? Can it provide services quick speed and agility of online portals, while retaining the personalized touch of services? Darwin Tech's mission is to enable the fraternity with its tools to do exactly this!
Home Page of Techdarwin.
Nikhil first talked about the importance of Microsoft tools such as, word, excel, PowerPoint in one's career in corporate life. He pointed out the importance of business communication in presenting one's idea to the team using these soft skills. He emphasized on various aspect of communication and tools that needed for that. For example:
- Proposals- PowerPoint or words.
- Reports- PowerPoint or word.
- Executive Briefing- PowerPoint.
- Detailed Project Report- Word
- Work Papers-Excel or words.
He then talked in very detail about creating your own brand, he gave the example of "M S Dhoni" to demonstrate the ability and impact of creating his own brand. As just by looking at jersey number 7 we can identify that it is M.S. Dhoni, people should recognize us just by our name.
He further went on to demonstrate how we should structure our communication. For which he gave us "The Pyramid Principle". Where you first identify the objective of your document, identify our audience, further knowing what is the context in which this content will be consumed, and finally checking all aspects of the problem has been addressed or not. He talked about the (MECE) method i.e. mutually exclusive and collectively exhaustive method.
He further recommended a book called "How to write Reports and proposal" by Patrick Forsyth to help us understand the insight into business communication.
Mr. Nikhil further continued his talk by walking us through how to make an impact. He said only impactful slides without deep research never cut the ice with an experienced audience. So it is important that you have the right mix of content and impact in your output. He mentioned that is the biggest gain we are going to get from an MBA (Making an impact using your presentation is less about content and more about how you present the content).
He gave a few tips and tricks for us to make a higher impact during presentations:
- A startling statistic or image.
- A quotation from someone famous that is relevant to your presentation.
- A video to grab attention.
- A question
- An Activity.
He closed with a remark of " Our ideas should stand out of the crowd".
This guest lecture was made possible by our NITIE professor T. Prasad famously known as 1/12 Mandi sir.
I am attaching the link of his youtube channel, which highlights his philosophy of teaching and learning.
Insightful Session!
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