MahaMandi- Vocal For Local "Madhubani Painting"

 Swadeshi-Mandi (लोकल पर वोकल)

2020

Madhubani Painting.

 
 

On the auspicious occasion of 74th Independence day, National Institute of Industrial Engineering (NITIE), Mumbai with Marketing Interest Group (MIG) in the supervision of 1/12 Mandi sir is organizing "Swadeshi mandi" with a very swadeshi theme of "Vocal for Local".  

 
 

The idea behind this event is to promote local cultures and traditions throughout the country and give them a platform to be visible at a global level. This idea is a brainchild of our own Prime Minister Shri Narendra Modi Ji. To make his vision fruitful and feasible our professor 1/12 Mandi sir came with this idea to organize this event. 

Event poster for swadeshi mandi.

Every student was given the task of identifying one local thing from their native places which they see has business opportunities associated with it. Which can provide employment to local people and has future aspects associated with it. They were tasked to make a poster to sell that product, make a video of the product showing it's significance, importance, and potential. They were also tasked to promote the product through an online campaign and become vocal for that local product.  

 

This was a very unique idea and concept of teaching business communication through practical application. Students of NITIE took this vision of 1/12 mandi sir with great enthusiasm and came up with great concepts, posters, and promotion. In this blog, I'll be talking about the local product I choose to make global.  

 
 

Madhubani Painting:

 

 

Madhubani is situated in Bihar and is the most important city of the Mithila Kingdom. Madhubani means " Forest of honey". This form of painting originated at the time of Sita's marriage when King Janak ordered the artist of the village to depict the marriage ceremony. This form of painting remained at backdoors for ages and was brought to the world in the mid 19th century. But still lacks its recognition and credit in the global platform.  

 

 

This form of painting uses two-dimensional imagery, and colors used are derived from plants and flowers. Themes generally revolve around Hindu deities. Paintings are characterized by the bold and vibrant use of color and traditional geometric patterns. Traditionally no space is left empty, gaps are filled with colors and flowers. 

 

 

In his monthly Mann ki Baat radio address, Prime minister Narendra Modi lauded the women self-help groups in Bihar for making masks depicting Madhubani paintings. These masks have gained popularity during the ongoing coronavirus pandemic. 

Modi said, "This Madhubani mask not only propagates tradition but also provides employment to the people ensuring health and safety." 

Madhubani painting printed masks.

On the same line with our Prime Minister, we are planning to make this local form of art global, in form of printed t-shirts, backpacks, cushion covers, bed sheets, wall paintings, etc. For which we are designing the online campaign to market this product. Here is the poster of the same which we are going to present at “Swadeshi-mandi” 2020.  

Poster designed to promote Madhubani paintings.

Vishal Kumar Singh
NITIE PGDIM(2002271)