Writing a blog is an easy task, but getting traffic is altogether a different ball game. Everyone today looks to get digitally visible, and among billions of blogs getting yourself highlighted is not an easy task. But is also not Rocket science. So let's look at how you can do this with a simple application of 4P's of marketing.
You could refer to "Philip Kotler's" Marketing book to have a deep understanding of 4P of marketing. Without wasting much time lets dive into this technique and understand how it can be implemented.
1) Product
First, you need to understand why you are writing a blog. This will not only bring the clarity of thoughts but also help you choose the right information and methodology to highlight the things you want to emphasize. This will help you determine whom you are writing to.
Readers will come to you only if you have something unique to tell them, inform them, or make them aware of.
And here’s more to make your product buyer-friendly:
Quantity does not beat quality: While frequent postings may help you go up the search rankings, don’t do it for the sake of doing so. Ask yourself if anyone would care to read what you are writing. Post once or twice a week if need be but ensure it is quality writing. You don’t want to turn away readers or bury your good pieces under the debris.
Is it unique? your content is valuable only if it is unique. “A combination of originality and quality works beautifully—it takes you higher up on the search engines,"
Is your content ‘buzzworthy’? A positive buzz will get people talking about you and send links and traffic your way.
2) Promotion
Not every best product sells itself, you need to promote it to begin the chain reaction. If it does sell by itself today no-sells job existed, even Apple product needs promotion and branding. So do the right promotion.
Get other sites to link to you: Other sites will link to you only if your content is good—period," says Amit Agarwal, a professional blogger whose three-year-old blog Digital Inspiration figures in Technorati’s Top 100 globally.
A social media strategy: Sites like Facebook, Instagram, Twitter, and many such are a great place to start your promotions, if the content is good it will start the chain reaction and will go viral as COVID did.
Grab all the free ad spots to publicize your blog: These include your visiting cards, email signatures, letterheads, mobile messages, bumper stickers, and other such communication. Let your daily emails end with a prompt to a recent post of yours relevant to the recipient.
Be proactive: Respond to all those who leave comments on your blog or seek further information—make their effort seem valuable. Let them feel a part of your blog community—and they will tell other people about you.
The title of your post matters: A simple yet overlooked factor that makes a big difference. “Most people read blogs on RSS (really simple syndication) feeds.
3) Place
It's as simple as it seems, if the product is available at once doorsteps it's highly likely they will start using it someday. So make your blog easily accessible and searchable for others.
4) The 4th ‘P’
It is usually the price, but the content being free on blogs is almost a given. At the same time, the fourth P is relevant for adding other ingredients to the marketing mix.
So here we can modify the 4th P for "Passion", be passionate about what you write, have confidence in your content, and try to give your best every time. Success will follow eventually.
